Program Description :
Digital Marketing for Startup Companies is designed for anyone with entrepreneurial ambitions who wishes to gain a strong foundation in the concepts and implementation of digital marketing techniques and strategies to aid in the start-up or growth of their organization.
Students will acquire skills fundamental to running a business from budgeting and raising capital through marketing using digital media and platforms. This program introduces students to the concepts and implementation of:
This program features a six months Co-op program for students to apply the concepts they have learned in class to real world situations.
Program Duration :
48 weeks (including 24 lecture weeks, and 24 CO-OP weeks).
840 hours (420 lecture hours and 420 CO-OP hours).
Delivery Method: On-site Delivery
|Name of Course/Subject||# of Hours|
|CSIS 101 WordPress and SEO||42|
|CSIS 102 Fundamentals of Web Development||42|
|CSIS 103 Information Management System||42|
|CSIS 104 Google Ads||42|
|CSIS 105 SEO and Social Media||42|
|ENG 101 Technical Writing||42|
|ENG 102 Pitch Deck Essentials||42|
|MRK 101 Digital and Brand Strategy||42|
|MRK 102 Technology Strategic Marketing||42|
|FNC 101 Introduction to Corporate Finance||42|
Upon successful completion of this program, students will be able to: