Program Description :

The Business Entrepreneurship and Technology diploma program is designed to help students successfully commercialize their entrepreneurial ideas. Students will learn about marketing through technology and the fundamentals required to run an efficient small business. Area’s of study include:

• Leadership;
• Entrepreneurial strategies;
• Small business accounting and corporate finance;
• Conventional sales and marketing;
• Digital branding and marketing
• Human resources;
• Business law fundamentals;
• Social media management;
• Technical writing;
• Restaurant management.

Students will also learn effective leadership, presentation and public speaking skills to help prepare for future interactions with potential business partners, investors and staff. Students will be introduced to multiple case studies illustrating how to successfully start and run a business in a range of industries including hospitality, technology, and marketing.

Program Duration :

The program will be completed in 96 weeks (including 36 lecture weeks, and 12 CO-OP weeks).

The program will be completed in 1428 hours (714 lecture hours and 714 CO-OP hours).

Delivery Method: Combine (50% offline + 50% online).

Upon successful completion of this program, students will be able to:

1. Design holistic approach to identify specific business problems, formulate comprehensive and effective business solutions, and implementing strategies to achieve business objectives.
2. Demonstrate an understanding of the difference between financial and management accounting as well as the relationship between the two.
3. Identify and utilize relevant costing information for special decision-making.
4. Prepare and interpret budget statements (i.e sales budget, labour budget, production budget, cash budget, as well as variance reports) under standard cost system.
5. Analyze financial reports by applying financial mathematics and statistics.
6. Develop effective strategies to establish effective working relationships with clients, customers, co-workers, supervisors and others.
7. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
8. Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods or services based on an identified target market.
9. Demonstrate understanding of computing accrual accounting, financial statements, cash flow, account receivable and payable, and budgeting.
10. Demonstrate understanding of the concept of consultative selling model and apply the concept study in the businesses practices.
11. Analyze the four communication styles: Emotive, Directive, Reflective, and Supportive and apply the concept to communicate effectively with clients, business partners, and stakeholders.
12. Identify customer strategies and apply the concepts to a business case.
13. Identify different concepts in retailing and wholesaling.
14. Identify different advertising and public relationship strategies.
15. Describe aspects of the Canadian legal system which relate to business.
16. Design a budget for identifying control issues.
17. Design a spreadsheet and develop a flexible budgeting system.
18. Demonstrate understanding of the concept of business information systems.
19. Analyze human resource management and describe its key elements.
20. Identify strategies for good presentation and pitching of products.
21. Design competitor analysis to strategically position the business among its competitors.

Business Owner

Marketer

Exporter/ Importer

Sales Representative

Program Admission Requirements:

• Grade 12, or a mature
  • Note: Students over the age of 19 are considered mature students and are NOT required to send high school transcript.
• Legally entitled to attend school in Canada.
• IELTS minimum 5.5 or IBT TOEFL score of 53-64 or Versant English Placement Test minimum score of 46 – 50.